Title of article :
Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking
Author/Authors :
S. Tamer Cavusgil، نويسنده , , Tunga Kiyak، نويسنده , , Sengun Yeniyurt، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
11
From page :
607
To page :
617
Keywords :
Country ranking , Clustering , Country market assessment , Foreign market selection
Journal title :
Industrial Marketing Management
Serial Year :
2004
Journal title :
Industrial Marketing Management
Record number :
255195
Link To Document :
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