Title of article :
Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking
Author/Authors :
S. Tamer Cavusgil، نويسنده , , Tunga Kiyak، نويسنده , , Sengun Yeniyurt، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
Country ranking , Clustering , Country market assessment , Foreign market selection
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management