Title of article
Examining important relationship quality constructs of the focal sponsorship exchange
Author/Authors
Francis J. Farrelly، نويسنده , , Pascale G. Que ster، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
9
From page
211
To page
219
Keywords
Sponsorship , relationship , Trust , Commitment , Satisfaction
Journal title
Industrial Marketing Management
Serial Year
2005
Journal title
Industrial Marketing Management
Record number
255231
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