Title of article
The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances
Author/Authors
Rajiv Mehta، نويسنده , , Trina Larsen، نويسنده , , Bert Rosenbloom، نويسنده , , Joseph Ganitsky، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
10
From page
156
To page
165
Keywords
Commitment , Export , Marketing channels , Strategic alliances , Trust , Cooperation
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255307
Link To Document