Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions

Bernard Cova، نويسنده , , Robert Salle، نويسنده ,

روزنامه با شماره پیاپی سال 2007

9

138

146

PLS , Empirical research , Key account management , Relational selling , Relational behaviors , ITALY

Industrial Marketing Management

2007

Industrial Marketing Management

255395