مرکز منطقه ای اطلاع رساني علوم و فناوري - Organizational learning in high-technology purchase situations: The antecedents and conseque nces of the participation of external IT consultants

Title of article :

Organizational learning in high-technology purchase situations: The antecedents and conseque nces of the participation of external IT consultants

Author/Authors :

Philip L. Dawes، نويسنده , , Don Y. Lee، نويسنده , , David Midgley، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

285

To page :

299

Keywords :

Associations , Marketing Strategy , Survey analysis , Key informant methodology

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255407

Link To Document :