Title of article
Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework
Author/Authors
Bernard Cova، نويسنده , , Robert Salle، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
17
From page
669
To page
685
Keywords
Ritual , Discontinuity , relationship marketing , Project Marketing
Journal title
International Business Review
Serial Year
2000
Journal title
International Business Review
Record number
255679
Link To Document