Title of article :
MARKETING AND ONLINE ADVERTISEMENT: AN OVERVIEW OF LEGAL IMPLICATION IN MALAYSIA
Author/Authors :
Ayub, Zaillal Amin Universiti Utara Malaysia - Faculty of Public Management Law - Law Department, Malaysia , Yusoff, Zuryati Mohamed Universiti Utara Malaysia - Faculty of Public Management Law - Law Department, Malaysia , Halim, Fairol Halim Universiti Utara Malaysia - Faculty of Business Management, Malaysia
Abstract :
In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C). However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. The issue of non-repudiation relates directly to the issue of online advertisement, whether it is an offer or an invitation to treat, since if it is an offer, the seller cannot repudiate the acceptance made by the buyer over the online advertisement. This article will discuss this prevalent issue which is yet to be decided by the Malaysian judicial system
Keywords :
online advertisement , marketing , offer , invitation to treat
Journal title :
international journal of business and society
Journal title :
international journal of business and society
