Title of article :
Entrepreneurs Cognitive and Decision Making Styles
Author/Authors :
Motvaseli, Mahmoud university of tehran - Department of Entrepreneurship, تهران, ايران , Lotfizadeh, Fariba university of tehran - Department of Entrepreneurship, تهران, ايران
From page :
97
To page :
108
Abstract :
The main purpose of this study is to explore the relation between decision-making styles which are measured by the General decision-making style (GDMS) test and information processing styles which are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The authors directed a survey research on 162 Iranian students. Structural equation modeling techniques were used to measure the impact of cognitive styles on decision-making styles. The authors found that cognitive styles have a positive impact on decision-making styles. In spite of the abundant research on factors that affect decision-making styles, few researches have tested the relationship between cognitive styles and decision-making styles. This study examines the impact of cognitive styles on decision-making styles in Iran. This study, like most research paper studies, cannot easily be generalized. Furthermore, the results of this study could be affected by economic conditions.
Keywords :
decision , making styles , general decision , making style , information processing style , cognitive style inventory , structural equation modeling
Journal title :
Asean Marketing Journal
Journal title :
Asean Marketing Journal
Record number :
2687146
Link To Document :
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