Title of article :
Marketing moves: a new approach to profits, growth, and renewal: by Philip Kotler, Dipak C. Jain, and Suvit Maesincee. Boston, MA: Harvard Business School Press, 2002. 193p. $29.95. ISBN 1578516005
Issue Information :
روزنامه با شماره پیاپی سال 2002
Pages :
2
From page :
434
To page :
435
Journal title :
The Journal of Academic Librarianship
Serial Year :
2002
Journal title :
The Journal of Academic Librarianship
Record number :
272994
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=272994