Science blogs and public engagement with science: practices, challenges, and opportunities

Digital information and communication technologies (ICTs) are novelty tools that can be used to facilitate broader involvement of citizens in the discussions about science. The same tools can be used to reinforce the traditional top-down model of science communication. Empirical investigations of particular technologies can help to understand how these tools are used in the dissemination of information and knowledge as well as stimulate a dialog about better models and practices of science communication. This study focuses on one of the ICTs that have already been adopted in science communication, on science blogging. The findings from the analysis of eleven blogs are presented in an attempt to understand current practices of science blogging and to provide insight into the role of blogging in the promotion of more interactive forms of science communication.