Abstract :
In the backdrop of Liberalization, Privatization, Globalization, Marketization and
Transnationalization the nations have been witnessing unprecedented changes, challenges and
opportunities for growth. These changes, challenges and growth have been initiating and
accelerating the process of inexorable integration of markets, nation states and technology to a
degree never witnessed before in the recorded history of mankind. The impact of them has been
so comprehensive that no part of life across countries and continents can afford to be free from
their influence. All the business units which wish to survive and prosper in this changed business
environment; without exception, have to change their approaches in all the functional areas of
management. Those who are hesitant to change are sure to disappear. And the competition in the
ultimate analysis is the market centric.It is in this light The present paper attempts to analyse the
advertising and promotion campaigns as a branding tools on Teenagers
