DocumentCode
11571
Title
Consumer Attitudes Toward Cross-Border Brand Alliances: Adding A Consideration Of Country Of Origin Fit
Author
Kent Nakamoto استاد مشاور , Robert Jewell استاد مشاور , Jay Lambe استاد راهنما
University
Virginia Polytechnic Institute and state University
Grade
نامعلوم
Major
Master of Science )Department Marketing(
Number of pages
0
Publish Date
2002
Keyword
brand alliance , country of origin
Note
01
Language
انگليسي
Link To Document