l’entreprise durable : une tendance, une exigence ou une opportunite pour reussir sa strategie

The main objective of this work is to answer the conceptual question that determines causes and motivations pushing companies to move towards Sustainable Development. It explains the way in which it can ensure project compliance and effectiveness as a part of a sustainable strategy. Relying on an inductive approach and an analytical method; in this article, we have tried to put forward ecological more friendly and socially more responsible concept, related to the company’s activity, and its interaction with the business environment; to increase its profitability and ensure its sustainability.