چكيده لاتين :
Marketing function has a unique importance, so it has extensive and divaricate uses, they go beyond those fundamental and conventional uses, which connect with finding the necessities and wishes of instantaneous consumers and who come in the next, make the best efforts to satisfy them, realize welfare for the society, 0ffer the services which are related to them .So marketing means and tools become use to rationalize the consumption, as to limit smoking, to strive waste and squander in purchasing food stuff, drugs, raw materials and others. A part from its traditional function to promote sales quantitatively and qualitatively in the objective of getting the highest possible profits. This wide capacity in the objectives and functions makes marketing has a great ability of having multiple shapes and types, gives marketing men and who are concerning with it, to use its means and tools in a high elasticity to serve the society, realizes happiness and welfare for society, makes individuals feel their humanism in the nowadays society. Fore there the researcher might urge that there is an opportunity to get a benefit from marketing means and tools to serve the taxpayers and financial offices who are responsible for levying and collecting the taxes to develop the spirit of trust , favor, confidence and cooperation between the two sides, instead of controversial and contradiction, at last, this is the objective of the research throughout the suggested taxable policy which presents in the course of its context
كليدواژه :
Suggested Policies , Marketing Concepts Applied , Payment Evasion of Income Taxes , Iraq
