انموذج تكاملي للتحقق من اثر التوجه الاستراتيجي ودور اليقظة الريادية الموسسية كعامل معدل في تعزيز المزايا التنافسية: دراسة ميدانية

The study aimed to develop an integrative model that measures the relationship between strategic orientation and its dimensions, and its impact on competitive advantages and its dimensions, through the modified variable represented in entrepreneurial vigilance in its dimensions. Comprehensive for all Jordanian companies that received the King Abdullah II Award for Excellence, which are (37) companies, where (400) questionnaires are distributed, and the number of questionnaires collected, analyzed and statistically accepted (324) questionnaires, and the study concluded that there is a statistically significant effect of the trend The strategic approach to enhancing competitive advantages through entrepreneurial vigilance as a modifier factor for the institutions that received the King Abdullah II Award for Excellence, which indicates that the Jordanian companies that received the Excellence Award are working to enhance the competitive advantage through strategic orientation and entrepreneurial vigilance, and the study recommends adopting an approach Entrepreneurial vigilance as a continuous and integrated work methodology to support competitiveness in Jordanian companies.