العوامل الموثرة في سلوك المستهلك من الاغذية المحفوظة, في مدينة اللاذقية

This study aims to determine the factors impacting the consumer behavior of preserved food, in the city of Latakia, using the descriptive analytical study of the impact, the sample was selected from society study of Latakia city (sample size is 150 consumer) spread over three districts; Saliba, Al-Ziraa and Tishreen ave. After using the questionnaire and data analysis, our study shows that there is no influence of the personal factors (gender, age and marital status); added to the family size; in consumer behavior, and market share of preserved food. While the home address factor, added to the culture factors (education), and economic factors (income), are influencing in the consumer behavior, and market share of preserved food. Our results have shown, that human requirements of preserved food changes with age, but at the same time the family requirements of these articles does not change with the age change of the head of household. As for the influence of gender, and marital status does not affect consumption of preserved food. as results showed that 80% of the study sample do not exceed the monthly spending on preserved food (7500) S.P.