Using Balanced Indicators in Bank Performance Evaluation: DEA approach

Using evaluation systems officially goes back to 19th century. What is very important to the organizations in current situation and in a competitive and changeable environment is performance improvement. Most of the Iranian Banks still use financial indicators to evaluate their performance. Financial aspects are past-based indicators and the only traditional performance evaluation measures. On the other hand, Balanced Scorecard (BSC) is a management tool which helps managers to examine their activities from different views. BSC contains of four perspectives including financial, customer, internal processes, and learning and growth perspectives and tries to make a balance between financial goals and the other remained perspectives. In this research balanced scorecard has been used to select the indicators and then by using CCR model Saderat Bank branches in Guilan province have been evaluated and ranked. The application of CCR model in sample of 29 branches identified 8 (40%) branches inefficient in 2009