شماره ركورد كنفرانس :
1676
عنوان مقاله :
Study of Effectiveness of Information Security inElectronic Banking Services on Customer Trust(Case Study: The customer of Tejarat Bank in Tehran, 1392)
پديدآورندگان :
Ghaffari Ashtiani Peyman نويسنده , Farid Mirnezami Seyyed نويسنده
كليدواژه :
E-banking , Risk , Information Security , trust
عنوان كنفرانس :
هشتمين كنفرانس بين المللي تجارت الكترونيك با رويكرد بر اعتماد الكترونيكي
چكيده فارسي :
is a meaningful relationship between information security in electronic banking services and customer’s trust in the services, also we can find out from theresults that, perceived risk from electronic banking services has a negative effect on customers trust in the services. Eventually, the paper offers some propositional statements based on the research finding and with the purpose of improving the bank’s conditions, as especially Tejarat bank in particular
شماره مدرك كنفرانس :
2597905