شماره ركورد كنفرانس :
4461
عنوان مقاله :
Hotel-restaurant quality of service on intention
عنوان به زبان ديگر :
Hotel-restaurant quality of service on intention
Author/Authors :
mirzaei Rozbeh Associate professor of tourism department - university of Mazandaran-babolsar , Ramezanzadeh Lasboyee Mehdi Associate professor of tourism department - university of Mazandaran-babolsar , Zolghadr Zahra MA in tourism management in University of Mazandaran Babolsar
كليدواژه :
Hotel-restaurant quality , service on intention
عنوان كنفرانس :
اولين همايش ملي مديريت بازرگاني با تاكيد بر حمايت از كالا و خدمات ايراني
چكيده لاتين :
This study developed a theoretical framework in which overall image and quality of service effect guests’ intentions to revisit a luxury hotel restaurant and visit other restaurants of the same hotel. Results of the structural analysis indicated that the research independent variable has positive influence on intention. Overall, our proposed theoretical framework was found to include sufficient power in predicting patrons’ intentions for luxury hotel restaurant products. Using this quantitative approach, our research objectives were wholly achieved.
