Investigating the Relationship between E-Commerce and Customer Behavior (Case Study: Mashhad and Dubai)

In today society with developing in information technology, firms have been revolutionized and are transforming from traditional to becoming electronic. In a internet based market in comparison to a traditional market, an organization are facing with more competitors and customer loyalty will fade. So in e-Commerce, building trust, satisfaction and keeping customers for organizations are very important and at the same time difficult. In this study, we investigate the relationships between using e- Commerce and important variables such as satisfaction, customer trust and loyalty and so we used two statistical populations from Mashhad and Tehran and from which we selected samples among customers that who have done internet shopping. Likert questionnaire has been designed