Author/Authors :
KOÇASLAN, Gelengül Istanbul Üniversites - İktisat Fakültesi - İngilizce İktisat Bölümü, Turkey
Title Of Article :
Neuroeconomics: Bringing Neuroscience and Economics Together
Abstract :
There are revealed situations in economics where the key axioms of mainstream theory are violated. Bandwagon, snob and Veblen effects are the examples from the demand theory . Maurice Allais and Daniel Ellsberg have determined the behavior anomalies under risk and uncertainty in 1953 and in 1962 respectively. Deviations from the optimal economic behavior have been argued by several economists and psychologists. Currently the components of economic behavior is being discussed at a neural base by neuroeconomists combining the methods of neuroscience and economics. This study is designed to understand neuroeconomics, its techniques and applications and also it is aimed to better understand the basic motives underlying economic behavior in real life situations.
NaturalLanguageKeyword :
Neuroeconomics , rationality , irrational economic behavior
JournalTitle :
Gaziantep University Journal Of Social Sciences
