Kara, Tolga Marmara Üniversitesi - İletişim Fakültesi - Gazetecilik Bölümü, Basın Ekonomisi ve İşletmeciliği A B D, Turkey

The Transformation of Social Media To Social Commerce Network: Facebook Case Study

19508

This paper aims to address the new trend of social commerce as electronic commerce leverages Web 2.0 technologies and online social media. The infusions of new technologies on the World Wide Web connet users in their homes and workplaces, thus transforming social formations and business transactions. An indepth study of the growth and success of a social commerce site, Facebook was conducted. The focus of this article is to increase understanding on quickly developing Web 2.0 based social media and their subsequent effects on the emerging social commerce.

1419

Yeni Ekonomi , E-Ticaret , Sosyal Ticaret , Sosyal Medya

Gaziantep University Journal Of Social Sciences

21

1439

2012