Author/Authors
USTASÜLEYMAN, Talha Karadeniz Teknik Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme Bölümü, Turkey
Title Of Article
DETERMINING DEGREE OF IMPORTANCE OF WEBSITE QUALITY DIMENSIONS (CRİTERIA) IN BANKING SECTOR
شماره ركورد
22285
Abstract
The rapid development of Internet and e-business has increased internet customers on the banking and financial sectors. Websites are the first point of contact between a company and their customers and can increase customers’ loyalty to their banks. The purpose of this paper is to determine the priorities of website quality on banking sector. For this purpose, website quality are decomposed into four groups as information quality, service quality, system quality and vendor-specific quality in this study and then hierarchical structure is established. The hierarchical structure which is developed for this study is evaluated by using Analytic Hierarchy Process (AHP) methodology. Our study shows that the service quality is the most important criteria for website quality of banks.
From Page
146
NaturalLanguageKeyword
Website quality , banking sector , analytic hierarchy process
JournalTitle
Celal Bayar University Journal Of Social Sciences
To Page
162
JournalTitle
Celal Bayar University Journal Of Social Sciences
Link To Document