مرکز منطقه ای اطلاع رساني علوم و فناوري - A research on the general status of vineyard enterprises marketing and organization in Sarigol, Manisa

Abstract :

This study has been conducted to determine the status of table grape production and product marketing of vineyard enterprises in Sarigol, Manisa, which is of great importance in Turkey and in the Aegean Region in terms of seedless table grape production and marketing, and also to put forward solution proposals by stating the problems in production and marketing. The data of the survey, which was conducted in 129 vineyard enterprises defined through the use of the finite population proportional sample size formula, have ben evaluated by arithmetic averages and percentage calculations. According to the findings of the study, the majority of business owners is over 41 years of age and has a low level of education. Viticulture is done as a family business in the region. There is no table grape sales cooperative in the town. Partnership with raisin sales cooperative has been found to be at a rate of 32.56%. Vineyard enterprises cover up the product with canvas in August in order to protect the product from climatological factors at a rate of 89.92% and extend the grape harvest until the end of October. The majority of vineyard enterprises aren t satisfied with the current marketing system. Cooperation is necessary to ensure the future of table grape production.