مرکز منطقه ای اطلاع رساني علوم و فناوري - LEISURE EXPERIENCE TAGGED ON FACEBOOK: THE INFLUENCE OF FACEBOOK EXPERIENCES ON SATISFACTION

Abstract :

The purpose of this study is to describe the dimensions of the e-leisure experience on Facebook and the effects of these dimensions on leisure satisfaction. In this study, quota sampling and convenience sampling techniques were used, respectively. The sample consisted 1219 of undergraduate students who were affiliated with Anadolu University in Turkey. The results showed that constructs related to Facebook experiences could be conceptualized and measured as a four-dimensional construct comprising escape, socialization, entertainment, and learning experiences. Confirmatory Factor Analysis (CFA) revealed that constructs are having acceptable reliability and validity scores. Despite the negative effects surrounding social networking sites, this study found that students are using Facebook appropriately for different experiences. When all e-leisure experiences are evaluated together, socialization and entertainment come to the fore. It is also revealed that all e-leisure experiences related Facebook have positive associations with leisure satisfaction. While socialization, learning and entertainment experiences have direct positive effects on leisure satisfaction, escape experience has an indirect positive effect on leisure satisfaction mediated by socialization. This result highlights the importance of socialization, entertainment, and learning experiences, which play a key role in building leisure satisfaction.