Author/Authors
TÜFEKCİ, Ömer Kürşad Süleyman Demirel Üniversitesi - Eğirdir Turizm ve Otelcilik Yüksekokulu, Spor Bilimleri Araştırma ve Uygulama Merkezi - Konaklama İşletmeciliği Bölümü, Turkey
Title Of Article
EFFECT OF MARKETING INTELLIGENCE FOR CREATING COMPETITIVE ADVANTAGE: A STUDY IN HOSPITALITY BUSINESS
شماره ركورد
24932
Abstract
Marketing intelligence is intended to determine market opportunities of businesses, methods of market penetration and market development strategies. In this context, marketing intelligence is the process of collecting and analyzing information on the market. In this study, we investigate the marketing intelligence of hospitality business in Isparta. Marketing intelligence is discussed under the entity s resources and customer versatility. As a result of the analysis, it was found to play a decisive role of business resources in marketing intelligence.
From Page
81
NaturalLanguageKeyword
marketing intelligence , hospitality business , competitive advantage
JournalTitle
Suleyman Demirel University The Journal Of Visionary
To Page
93
JournalTitle
Suleyman Demirel University The Journal Of Visionary
Link To Document