Author/Authors :
soyak, münevver marmara üniversitesi - sosyal bilimler meslek yüksekokulu, turkey
Title Of Article :
STRUCTURAL ANALYSIS OF TURKISH TOURISM SECTOR AND RELATED SECTORAL STRATEGIES BASED ON THE SWOT MATRIX
Abstract :
The income within the tourism sector of a country depends on the structure of the national tourism industry and the way it is integrated with the international tourism industry. In this study, firstly a structural analysis of the national and international tourism industry for Turkey will be performed. Thus, it will be possible to understand the current structure of the tourism industry in general. Then, in the light of this analysis, a SWOT matrix will be generated with regard to the results of the tourism industry’s SWOT analysis that is introduced in the Tenth Development Plan (2014-2018), Tourism Specialization Commission Report prepared by Republic of Turkey, Ministry of Development. With the help of this SWOT matrix, various strategic scenarios include tourism policies that aim to increase competitiveness of the sector.
NaturalLanguageKeyword :
Tourism , Mass Tourism , Sustainable Tourism , Structural Analysis , Sectoral SWOT Analysis , Turkey
JournalTitle :
The Journal Of Marmara Social Research
