Author/Authors :
COP, Ruziye Abant İzzet Baysal Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme A B D , İşletme Bölümü, Turkey , YÜZÜAK, Ayşe
Title Of Article :
VALUE-BASED MARKETING TO THE VALUE OF CUSTOMER, COMPANY AND THE CUSTOMER VIEW FOR AN APPLICATION BOLU PROVINCE
Abstract :
Changing competitive conditions, environment and technology, understanding of marketing has changed. This changing mentality continues to develop by including consumer and industrial marketing concept in the sixties, profit social marketing concept in seventies, the concept of service marketing in the eighties, concept of relational marketing in nineties and value-oriented marketing concept of the last decade. In today s business environment, it has become mandatory to understand the needs and feelings of customer and how these changes affect them. With this work, the concept of customer value, which becomes more and more important today, endeavored to be analyzed in two aspects. Firstly, it was tried to determine view of companies’ on customer value by using qualitative research methods. Then perspectives of respondents on customer value and their changes according to demographic characteristics was tried to be determined by quantitative research methods.
NaturalLanguageKeyword :
Customer Value , Value Marketing , Customer Loyalty , Customer Satisfaction , Customer Commitment
JournalTitle :
Journal Of Economics and Administrative Sciences
