Author/Authors :
PAPATYA, Nurhan Süleyman Demirel Üniversitesi - İİBF İşletme Bölümü, Turkey , ÖZDEMİR, Şefika Süleyman Demirel Üniversitesi - İİBF İşletme Bölümü, Turkey
Title Of Article :
THE RELATIONSHIP BETWEEN HEDONIC CONSUMPTION BEHAVIOUR AND WATCHING TREND OF TELEVISION PROGRAMMES:A STUDY ON THE STUDENTS OF SULEYMAN DEMIREL UNIVERSITY
Abstract :
The aim of this study is to research and understand people’s hedonic consumption behavior inreasing due to individualising and changing conditions of everyday life with social repression agency. Specially this study includes an empirical investigation on the students of Süleyman Demirel University by considering the direction of television as the most common represssion agency determining the consumer hedonic trend, formatting fantasy and dreams thereby the sense of reality out of people.
NaturalLanguageKeyword :
Consumption , Hedonic Consumption , Television
JournalTitle :
Journal Of Economics and Administrative Sciences, Ataturk University
