Author/Authors :
ERCİŞ, Aysel Atatürk Üniversitesi - İİBF İşletme Bölümü, Turkey , YAPRAKLI, Şükrü Atatürk Üniversitesi - İİBF İşletme Bölümü, Turkey , CAN, Polat Uşak Üniversitesi - İletişim Fakültesi, Turkey , YILMAZ, M. Kemal Bayburt Üniversitesi, İİBF, Turkey
Title Of Article :
KİŞİSEL DEĞERLER İLE MARKA DEĞERİ ARASINDAKİ İLİŞKİLER
Abstract :
So many firms which are in the product group in market do competition hard and powerful. This situation caused the prominence of abstract concept such as creating brand and value rather than physical benefits. According to firms, branding is a significant competition and differences . As a result of this, the brand is an important factor to become difference. Because a good brand is a significant component giving a quality to product. The relationships between consumers and brands are getting complex than continuously increasing brands. The consumer displays the same behavior with its own personal value. From this result, the relationships between personal values and the dimensions of the brand equity were surveyed in this study. The results from the present study show that there are important relationships between personal values of the consumers and the dimensions of the brand equity.
NaturalLanguageKeyword :
Value , Personal Values , Brand Equity , Brand Equity’s Dimensions , Brand Management
JournalTitle :
Journal Of Economics and Administrative Sciences, Ataturk University
