Author/Authors :
ESER, Celal Yıldız Teknik Üniversitesi - Sanat ve Tasarım Fakültesi - Sanat Yönetimi Anabilim Dalı, Sanat Bölümü, Turkey , DOLUNAY, Ahmet Yıldız Teknik Üniversitesi - Sanat ve Tasarım Fakültesi - Sanat Yönetimi Anabilim Dalı, Sanat Bölümü, Turkey
Title Of Article :
SPONSORSHIPS IN CULTURAL AND ARTISTIC ACTIVITIES
Abstract :
The word sponsorship is an investment to an activity in cash or in any other way to benefit from commercial potential. Correctly performed sponsorships reach the target audience in the shortest and most effective way. In our country, it is observed that in general the sponsorship is done for advertising purposes. In the sponsorship applications made in the field of Culture and Art in the scope of social responsibility recently is observed an increase acceleration.
NaturalLanguageKeyword :
Culture and Art , Art Management , Sponsorship , Plastic Arts , Communication
JournalTitle :
Yildiz Journal Of Art and Design
