Author/Authors :
KURSUNLUOGLU YARIMOGLU, Emel Yasar University - Faculty of Economics and Administrative Sciences, Turkey , GUR, Erhan Yasar University - Graduate School of Social Sciences, Turkey
Title Of Article :
ENTRY MODE TO WESTERN BALKANS: AN IMPLEMENTATION IN ALBANIA AND KOSOVO MARKETS
Abstract :
The aim of the research was to understand the characteristics of trade relations between Turkey and Western Balkans, and reveal the most preferred entry modes between Turkey and Western Balkans. The main entry modes examined in the study were: export, foreign direct investment, joint venture, licensing, and franchising. One Turkish company, one Albanian company, and one Kosovan company were included to the research in order to analyze the trade relations between Turkey and Western Balkans. Convenience sampling technique was used in selecting these companies which have already had trade relations. Structured online interview technique was used as a data collection method, and two employees from each company were interviewed online. Findings showed that the most preferred entry mode between Turkey and Albania and Kosovo is exporting. Except exporting; joint venture, franchising, and licensing agreements are preferred mostly.
NaturalLanguageKeyword :
Entry strategy , Balkan markets , Turkey , International markets , Structured online interview technique.
JournalTitle :
Mustafa Kemal University Journal Of Graduate School Of Social Sciences
