Abstract :
Competition can lead to extinction these days-airlines, banking, chemicals are just some of the examples. However, there is the potential for an enormous explosion of a new European competitive discipline emerging from the economic crucible in which industry has been immersed over the past decade. This discipline reintroduces in the European workplace what the management practices of the 1970s and 1980s overlooked or even purged; i.e. the fundamental competitive strength that comes from utilising the knowledge, skills and attitudes about the freedom to innovate, about solving problems democratically, about the value of teamwork that the great majority of the men and women who work already bring to their job because of the basic traditions of European life.<>
