Title :
Business studies in engineering degree courses
fDate :
4/1/1994 12:00:00 AM
Abstract :
This article contends that excellence in product design is now a survival requirement for British manufacturing industry, and that most British engineering degree courses deliver graduates ill-equipped with the requisite skills. Course enhancements designed to eradicate this unhappy coincidence are proposed and an implementation strategy is outlined
Keywords :
design engineering; educational courses; engineering; manufacturing industries; British engineering degree courses; British manufacturing industry; business studies; course enhancements; engineering degree courses; product design;
Journal_Title :
Engineering Science and Education Journal
DOI :
10.1049/esej:19940202
