Gaining Influence in Public Relations: The Role of Resistance in Practice (Berger, B.K. and Reber, B.H.; 2006) [Book review]

This book outlines what public relations professionals think it means to do the right thing and what they truly must do to advance their careers. The authors talked with almost 200 "diverse professionals" and received survey responses from more than 1,000 others. The 11 chapters if the book not only present the authors\´ research, but also they provide background on the public relations profession. The book provides extensive information in an organized manner and includes relevant data charts throughout the book to call out highlights of the research. Those who manage public relations or communications activities will find this book relevant to the work they do.