• DocumentCode
    1133771
  • Title

    A Conceptual Model of Long-Range Multinational Marketing Planning

  • Author

    Sheth, Jagdish N.

  • Author_Institution
    University of Illinois, Urbana-Champaign, Ill., U.S.A.
  • Volume
    2
  • Issue
    4
  • fYear
    1974
  • Firstpage
    3
  • Lastpage
    17
  • Abstract
    This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
  • fLanguage
    English
  • Journal_Title
    Engineering Management Review, IEEE
  • Publisher
    ieee
  • ISSN
    0360-8581
  • Type

    jour

  • DOI
    10.1109/EMR.1974.4306399
  • Filename
    4306399
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1133771