The process of value creation, delivery and perception: The theory of value perspective in art glass

Cultural creativity is part of our lives. Over the recent years, the cultural-creative industry has drawn a great deal of attention from the public and has been widely researched by scholars. However, the process in which the value of cultural products is created, delivered, and perceived remains largely not well understood. Using art glass as an example, this paper aims to construct a value co-creation model for cultural products through interpretive methods of qualitative research. The major findings of this study are: 1) The value co-creation model of cultural products can be understood from the perspectives of the creator, the product, the place/channel, and the consumer; 2) The model of value co-creation is a process of dynamic organizing; and 3) The value co-created by cultural products involves both economic and social values, and can be realized through dialogue/communication, purposely-designed context, and awareness building. With these findings, this paper not only provides new insights to the theory of value, but also practical implications for the cultural-creative industry.