DocumentCode
1163383
Title
The semiology of documents
Author
Martin, Marilyn
Author_Institution
Comput. Graphics Lab., New Mexico State Univ., Las Cruces, NM, USA
Volume
32
Issue
3
fYear
1989
fDate
9/1/1989 12:00:00 AM
Firstpage
171
Lastpage
177
Abstract
The author describes: (1) how desktop publishing requires documents to be designed; (2) how elements in documents communicate identity, unity, sequence, hierarchy, similarities and differences, and conventional meaning through visual characteristics like surrounding white space, size of font or element, value, placement, and orientation; (3) how information processing, graphic characteristics, and reading styles interact during reading to produce a visual hierarchy of document elements, and (4) how to use this information with desktop publishing to design efficient documents
Keywords
desktop publishing; technical presentation; desktop publishing; differences; document elements; efficient documents; font; graphic characteristics; hierarchy; identity; information processing; reading styles; semiology; sequence; similarities; unity; visual characteristics; visual hierarchy; white space; Books; Desktop publishing; Educational institutions; Graphics; Information processing; Production; Professional communication; Typesetting; Visualization; White spaces;
fLanguage
English
Journal_Title
Professional Communication, IEEE Transactions on
Publisher
ieee
ISSN
0361-1434
Type
jour
DOI
10.1109/47.31625
Filename
31625
Link To Document