Title :
New marketing methods for engineering products
Author_Institution :
Ferranti, Transformer Division, UK
fDate :
10/1/1971 12:00:00 AM
Abstract :
The marketing of engineering products has benefited enormously with the advent of the computer and new statistical and numerical techniques. Modern market-planning methods can be visualised in terms of an analogy with the navigation of a ship at sea.
Journal_Title :
Electronics and Power
DOI :
10.1049/ep.1971.0244
