The recently-developed concept of the "analytic signal," together with that of bandwidth-limited signals, is used to construct a general theory of amplitude modulation. The basic definition and properties of an "analytic signal" are reviewed with particular reference to band-limited signals. The "analytic signal" is a signal of the form

where

and

have the same norms, are orthogonal and related to one another by the Hilbert transform, and where

defines an envelope function while

defines a phase function whose rate of change determines an instantaneous frequency. The Fourier transform

for

is identically zero for

. The theory of amplitude modulation based on the band-limited analytic signal is used to define clearly the properties of single-sideband transmission systems. The problem of amplifier overloading in multiplex single-sideband transmission is referred to and some comparisons are drawn between the amplitude probability distributions of the envelopes of double and single-sideband transmission of random signals. It is suggested that the concept of the analytic bandwidth-limited signal may facilitate the development of a general theory of frequency modulation.