Title :
A personal recollection: IBM´s unbundling of software and services
Abstract :
Many people believe that one pivotal event in the growth of the business software products market was IBM´s decision, in 1969, to price its software and services separately from its hardware. The author´s recollections shed light on the internal process and surrounding business climate that led to IBM´s decision
Keywords :
DP industry; IBM computers; business data processing; costing; IBM; business software products market; computer industry; software industry; software pricing; software unbundling; Application software; Computer aided manufacturing; Costs; Hardware; History; Marketing and sales; Monopoly; Packaging; Software maintenance; Systems engineering and theory;
Journal_Title :
Annals of the History of Computing, IEEE
