• DocumentCode
    1316020
  • Title

    Daylight as an attention-getter

  • Volume
    42
  • Issue
    11
  • fYear
    1923
  • Firstpage
    1218
  • Lastpage
    1218
  • Abstract
    The danger signal advertisement is a unique way of using light to get (secondary) attention thrown over to an advertisement placed along the roadside. Warning those who pass by of approaching danger it fulfills a two-fold purpose by directing attention to the road and creating the tourists´ good will toward the advertiser who erected it.
  • Keywords
    Cities and towns; Electricity; Fans; Iron; Washing machines;
  • fLanguage
    English
  • Journal_Title
    American Institute of Electrical Engineers, Journal of the
  • Publisher
    ieee
  • ISSN
    0360-6449
  • Type

    jour

  • DOI
    10.1109/JoAIEE.1923.6591542
  • Filename
    6591542