Title :
Online Experiments: Practical Lessons
Author :
Kohavi, Ron ; Longbotham, Roger ; Walker, Toby
Abstract :
When running online experiments, getting numbers is easy; getting numbers you can trust is hard.
Keywords :
Internet; data handling; statistical analysis; data trap identification; online experiment; statistical formulas limitation; Internet; Online services; Performance evaluation; Statistical analysis; Web and internet services; Web sites; Data traps; Online experiments; Statistical integrity constraints; Web technologies;
DOI :
10.1109/MC.2010.264
