The difference in eco-tourist preferences to marine tourism destination base on biocentrism segments

Research aims to investigate the eco-tourist preferences based on biocentrism segmentation toward marine tourism destination. The research object is Pramuka Island as one of Thousand Island Marine National Park. First, cluster analysis to examine classify the eco-tourist divided into two groups based on biocentrism motivation, attitude and behavior that are soft and hard eco-tourist. Second, conjoint analysis produced the results of this study that showed that soft eco-tourist most like products attributes ecotourism combination on the Pramuka island tour activity with a kind of snorkeling and diving, accommodation in home stay, attractions with this type of artificial, transport to the type of speed boat, and modern facilities. The different level of preference for the group hard eco-tourist activity tourism product attributes combination type of snorkeling and diving, attractions with the kind of natural, traditional types, accommodation in home-stay, traditional facilities, and transportation of a ferry. While each Member of the two groups on the basis of average biocentrism motivation, attitude and behavior has a combination of tourist products are quite varied.