DocumentCode :
1360405
Title :
Acceptance of e-commerce services: the case of electronic brokerages
Author :
Bhattacherjee, Anol
Author_Institution :
Sch. of Accounting & Inf. Manage., Arizona State Univ., Tempe, AZ, USA
Volume :
30
Issue :
4
fYear :
2000
fDate :
7/1/2000 12:00:00 AM
Firstpage :
411
Lastpage :
420
Abstract :
This paper examines human motivations underlying individual acceptance of business-to-consumer (B2C) electronic commerce services. Such acceptance is the key to the survival of firms in this intensely competitive industry. A modified theory of planned behavior (TPB) is used to hypothesize a model of e-commerce service acceptance, which is then tested using a field survey of 172 e-brokerage users. We found TPB was useful in explaining e-commerce service acceptance, however, acceptance motivations were significantly different from that of typical IS products. Based on a broader conceptualization of TPB´s subjective norm to include both external (mass-media) and interpersonal influences, we report that subjective norm is an important predictor of e-commerce acceptance, behavioral control has minimal impact on e-commerce acceptance, and external influence is a significant determinant of subjective norm. Implications of these findings in light of e-commerce research and practice are discussed
Keywords :
behavioural sciences; electronic commerce; human factors; management science; acceptance motivations; e-commerce; electronic brokerages; electronic commerce; information systems; planned behavior theory; service acceptance; Banking; Computer aided software engineering; Consumer electronics; Electronic commerce; Helium; Humans; Management information systems; Procurement; Testing; Web and internet services;
fLanguage :
English
Journal_Title :
Systems, Man and Cybernetics, Part A: Systems and Humans, IEEE Transactions on
Publisher :
ieee
ISSN :
1083-4427
Type :
jour
DOI :
10.1109/3468.852435
Filename :
852435
Link To Document :
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