´Intelligent´ in-vehicle intelligent transport systems: Limiting behavioural adaptation through adaptive design

Most would agree that the use of in-vehicle intelligent transport systems (ITS) can lead to changes in driver behaviour that were not necessarily intended by the system´s designers. This collection of unintended behavioural changes is often referred to as behavioural adaptation (BA). While it is unlikely that designers of in-vehicle ITS will be able to accurately predict every possible manifestation of BA to a given system, it is argued herein that they may nonetheless be able to minimise the potential for ´negative´ BA, increase system usability and, consequently, user acceptance, by applying principles of intercultural adaptability and adaptive interface design during the design phase.