Analysis of social networking services organizations´ profit model based on Web2.0

Web2.0 is a new internet application focusing on the interaction with customs and user involvement in the foundation of Web1.0. Social Networking Services (SNS) has been a representative of Web2.0 applications. This paper intends to shed light on reasons of SNS deficit and the way to gain margin by referring to various scholars´ research. Two suggestions were made as a conclusion - focusing on targeted clients, and creating diversified investment returns mechanism. And providing the success story of a worldwide famous business network organization - Linkedin as a support evidence, and coming up with some recommendations to the Chinese enterprises in this field.