The relation of destination marketing and destination management from a theoretical perspective

As the most important component, tourist destination quality is the key to success in tourism development. Now, with the fast development of tourism, people are increasingly aware of the irreplaceable roles of marketing and management in improving the quality of tourist destination. However, few studies focus on the relations between the two elements which are vital to the sustainable development of tourism destination. Actually, there is a close relation between the tourist destination marketing and tourist destination management due to the basic facts: (1) intrinsic need for cooperation; (2) similar challenges and purposes. Specifically, the relations can be summarized into nine types: form and content; media and object; tool and aim; prelude and extension; for popularity and for reputation; on tourist and on destination; out driving force and inner driving force; superficial decoration and fundamental core; part and system. Meanwhile, four factors cannot be ignored in studying these relations, namely, life cycle, attributes of destination, tourist´s characteristics, and development orientation.