Title :
Automated proposal preparation techniques using a marketing text database
Author :
Hubbard, Katherine ; Campbell, Joyce
Author_Institution :
Syst. Exploration, San Diego, CA, USA
fDate :
6/1/1988 12:00:00 AM
Abstract :
The use of an automated text database by a business development staff and proposal writers for locating and organizing information is examined. The capabilities of an automated information retrieval system containing a text database are discussed. Types of searches are described, and a sample search is given. Benefits and pitfalls of this approach are considered. Applications to other marketing efforts are noted.<>
Keywords :
database management systems; information retrieval systems; marketing data processing; automated information retrieval system; automated proposal preparation techniques; automated text database; business development staff; marketing text database; proposal writers; searches; Contracts; Databases; Government; Information management; Information retrieval; Marketing and sales; Organizing; Proposals; Scattering; Writing;
Journal_Title :
Professional Communication, IEEE Transactions on
