Social Efficiency: Rules for Designing Social Networks and Social Media [Social Sciences]

Online social networks and social media are displacing traditional centrally organized media. More significantly, social media now represent the largest area of new information technology (IT) investment in many industries [1] and Gov 2.0 is well underway [2]. Companies and government see these new social media tools as ways to deliver better customer services, create better designs more cheaply, and provide better oversight and regulation.